Tuesday, December 17, 2019

How to Write a Super LinkedIn Headline

How to Write a Super LinkedIn HeadlineHow to Write a Super LinkedIn HeadlineYour LinkedIn headline the most visible section of your LinkedIn profile. It is the very first thing people see under your picture and it stretches across the top of your profile page. Your LinkedIn headline is the key to making a positive first impression.Technically speakingLinkedIns search algorithm takes the headline into account, so it must contain strategic keywords(similar to the keywords you would include in a resume) to help you appear in the right searches. LinkedIn states in their Help forum thatIf you want your LinkedIn account to be a way that people discover you or your company, youll want to place an emphasis on keywords - words which people will search for on LinkedIn and that will show up on search engines.Long story short, it matters So, we offer some quick tips on how to write a super LinkedIn headline. And hey, if it is being viewed by business connections and recruiters, then your Linked In headline is key to successful maximizing the networking power of LinkedIn.Writing a super LinkedIn headlineDid you know that LinkedIn creates your headline by default? They do it based on your current job title and company. But default titles are always boring and look default, maybe even lazy. If you stick with the default you are wasting an opportunity to show up in more searches and show you are actively using LinkedIn.Everyone is at adifferent stage in their career. Here are some great LinkedIn headlinesyou can use whether you are a job seeker, currently employed, unemployed, a student, or running a business.1. Unemployed and job seekersYou can imagine having the word Unemployed as your headline would leid be very helpful for recruiters to find you. First, it says nothing about what you do. Next, if everyone is doing it, you are not standing out. So, be specific and try a headline in this formatschabloneexperience level type of role you are seeking your value propExample Exe cutive Business Development I turn Fortune 500s into Fortune 50s.2. StudentsAs a student with limited experience, there is not much that can be added to a profile. But by no meansdoes the profile have to be empty, boring, or unprofessional. Show enthusiasm to get your first job and try this headline belowTemplate industry you actively seek your alma mater type of employment you seekExample Graphic Design Artist Penn State University Actively Seeking Entry-Level or Internship PositionsNote One thing all students should know now and for the future You will find your college friends and alumni are your network and friends for life. It was this way before social media, too. College is an everlasting, unique bonding experience for people who attended before, during, and after school. It helps you to connect with people who attended the same college or university as you.3. Custom LinkedIn headlines for the employed and business ownersWhether you use LinkedIn to attract business conn ections or seek employment while employed, your headline should expand upon the LinkedIn default headline of job title at company name. So, use the headline to mention your special skills, goals, and business name. We will use an example of Find My ProfessionTemplate Untraditional Job title Skills Industry or Business NameExample Definitely Not A Recruiter $100k+ Exec Career Finder FindMyProfession.comThe important things to remember for your headlineUse strategic keywordsExpand upon the LinkedIn default headlineThink of ways you can create opportunities with your headlineKeep these three points in mind and you are surely going to write a super LinkedIn headline.

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